The brief
Mamamoon guides expectant and new mothers through every week of their pregnancy and the first 16 weeks after. From articles about nutrition to pregnancy yoga and breathing exercises. By completing activities, users earn Unicorn Points, which they can exchange for discounts on baby products and personal coaching sessions.
From first idea to a working mobile app. Together with founder Kasia Pokrop, we stripped the original plans back to the essentials. What did the app need to do, at minimum, to test the concept in practice? With that focus we built an MVP centred on relevant content and rewarding users.
The app
The app shows relevant content and goals for the current week of pregnancy and the trimester. Users can see at a glance which articles and exercises they have already completed and what is still waiting for them.
Results
After launch, we kept building the app step by step based on user feedback. With new functionality such as favourites, multilingual support, integrations with breathing apps and a system that lets the founder manage content on their own. We developed new screens within the existing visual style, without having to go through a full design process for every extension.
That is how Mamamoon grew from a first MVP into a full mobile app, with a development process centred on speed, user feedback and making smart use of the available budget.
Tell us in a few words what you'd like to build or improve. Call us, book a video call or drop us an email, whichever suits you. We'll help you work out how to approach it.
You'll speak directly to one of us
Yannick, Stijn or Thomas
We usually reply to WhatsApp messages the same working day.
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