Mamamoon Platform

From prototype to a full-fledged product in the app stores

Situation

Mamamoon started with a clear vision: helping expecting and new parents prepare for pregnancy, birth, and postpartum through structured, personalised guidance. When we got involved, the concept had already been validated through a clickable Figma MVP with early user feedback.

Challenge

Translating validated MVP insights and a broad founder vision into a production-ready product
Turning static designs into a scalable digital platform
Competing in an established and crowded health & pregnancy app market
Giving the founder full control over content without technical dependency

What we did

We joined Mamamoon as technical co-founder and took responsibility for all IT and product realisation.

Refined the product concept together with the founder
Built the first web application and admin dashboard
Developed native iOS and Android apps
Implemented a personalised, week-by-week guidance flow
Integrated expert video content and activity-based rewards
Designed the system so content can be managed independently by the founder

Result

Mamamoon moved from concept to a market-ready platform
Available on iOS, Android, and web in both English and Dutch
Early paid subscriptions and real user feedback
A flexible technical foundation that allows the product to evolve with the founder’s vision